Call of Duty: Black Ops from Activision Blizzard, which launches on Tuesday, is expected to crush formidable opposition and become the biggest selling action video game of the year.
The game, made by developer Treyarch, is expected to sell 13m-15m units this quarter, slightly less than its Modern Warfare predecessor made by the Infinity Ward studio. But this will only be the start of a campaign to fulfil the game’s earnings potential.
Its predecessor, Call of Duty: Modern Warfare, remained the top game in the following three quarters after its release a year ago, helped by significant digital sales of add-on map packs that extended the battlefield and the franchise.
Digital revenues are a bright spot for an industry that has seen an 8 per cent decline of its traditional “packaged goods” disc-based business so far this year, according to the NPD research firm.
Retail sales have become a double-edged sword for publishers – the game discs that are sold are often traded back once played by consumers and exchanged at the stores for other used games, denying publishers further revenues.
...more at FT.com