THQ Inc. and MGA Entertainment today announced a worldwide agreement naming THQ the interactive licensee for Bratz. With global sales in excess of 80 million units for the doll line alone, Bratz has quickly become one of the hottest properties at retail. THQ's multi-platform agreement with MGA Entertainment includes video games for all viable platforms, including wireless devices. The first Bratz games under this agreement are scheduled for release in fall 2005.
"Since its summer 2001 debut, the Bratz property has quickly become a worldwide phenomenon crossing numerous product categories, including the recent DVD launch and a theatrical release slated for 2006," said Germaine Gioia, Vice President Licensing, THQ. "We look forward to bringing the many popular Bratz characters to life in interactive adventures next fall."
"We are very excited to be partnering with THQ. With their creative talents, marketing and distribution, the next generation of Bratz video games are sure to be cutting edge and out of this world!" said MGA Entertainment CEO Isaac Larian.
About Bratz
Since the first Bratz dolls made their debut in 2001, the brand has evolved to encompass everything from electronics to fashion clothing. Awards include Best Overall License and Character Brand License of the Year from Licensing Industry Merchandisers Association (LIMA), as well as several Toy of the Year and other awards from Family Fun and the Toy Industry Association (TIA). Available in more than 65 countries, Bratz has become a lifestyle brand and remains a consistent top-seller at retail across numerous product categories. Recently, Bratz made its home entertainment debut, ranking #2 on the VHS and #6 on the DVD charts. The first Bratz feature film is in development and scheduled for release in 2006.
