SEGA of America, Inc. and SEGA Europe Ltd. today announced its plans to take gamers on a virtual road trip on the "Road to E3". Starting on April 25, SEGA will announce new titles leading up to the first day of show at the 2006 Electronic Entertainment Expo.
SEGA has recently taken numerous steps to reaffirming its place as a leading publisher and developer of next-generation entertainment software. The acquisition of cutting-edge developers - The Creative Assembly, Secret Level and Sports Interactive - shows SEGA's support of next-generation development. SEGA's support of Nintendo's upcoming Virtual Console on the Nintendo Revolution system opens the door for younger gamers to experience SEGA's library of classic games.
"Recent additions to our organization in the form of strong developers have expanded upon SEGA's next-gen development prowess," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "Our 2006 E3 line-up clearly shows that SEGA's commitment to challenging creative and technological boundaries has never been stronger."
SEGA's "Road to E3" begins tomorrow at 12:01am Pacific Standard Time with the first announcement in its E3 line up. SEGA's E3 booth will be located in the South Hall, #946, at the Los Angeles Convention Center.