Chris "Ludacris" Bridges said video games are ideal for connecting aspiring musicians with their core fan base -- and he should know -- six years ago he was the first rapper to have his music featured on a game soundtrack.
"It's just a great way to market music," Ludacris said in an interview with Reuters in Los Angeles on Wednesday.
"People are very surprised how old the (video game) demographic is because you have grown-ups who love video games as much as children," he said.
By showing up in games, "artists are trying to be where their audience is," Yankee Group analyst Michael Goodman said.
Video game soundtracks are now a launching pad for new music and a revenue stream for record labels, which prefer to sign acts with a proven fan following, he said. Game publishers also benefit when celebrity tie-ins boost sales. ...more at Reuters